While Mother’s Day sales have been excellent in the lead up to this weekend, those out shopping for Mother’s Day cards and gifts today are the best shoppers since time is against them. We have configured our shops to make the most of the opportunity by making shopping easy and impulse buying tempting. We are also making sure we can tap into the opportunity of shoppers purchasing products for themselves. This the last big, season-driven, retail weekend for a couple of months.
Saturday’s trading on Mothers Day eve was our best ever. I checked Monday to Saturday in case the strong sales were due to below par sales earlier and got he same result. Now the challenge carry on this growth for the remainder of the year.