We are finding that it is the simple Mother’s Day gifts, like the Best Mum sign as shown in the photo, which is selling best this Mother’s Day.
Talking with a male shopper earlier this week, he said he liked the Best Mum sign because the message was simple and would let him mum know what he thought every day.
It’s not something I would buy but I am not my customer. It seems that butterflies are in right now.
Mother’s Day 2012 is working a treat for us. Sales are up on 2011, up more than customer traffic. This is an indicator of improved basket depth. We’re happy with that. The next couple of days are set to drive the year on year growth we are achieving for Mother’s Day cards as well as Mother’s Day gifts.