We are promoting the latest issue of Marie Claire magazine with this placement at the entrance to our main women’s magazines aisle.
The free hair magazine and the TRESemme hair product are nice gifts and are sure to drive interest. This is why it’s important shoppers can see the gifts without having to lift the product out of traditional magazine filtering.
Another reason for promoting the magazine is the coverage. Last night on Australia’s Got Talent on the seven network they gave the magazine an excellent plug thanks to Dannii Minogue being on the cover. I’d expect people to be looking for Marie Claire in-store today.
i am not so excited about it , it takes up space that could have sold at least 5 mags to the one marie claire mag . it is way to thick and bulky for my liking .
Take it out of the usual space. Treat it differently … in a good away.
We placed dolly in a dump bin at the counter with the poster behind it. Marie Claire is spread out on the flat but will be in the dump bin soon as Dolly is selling out fast.