International Traveller magazine launches today. This is from the people behind Australian Traveller magazine.
I urge newsagents to NOT early return International Traveller. Billing of newsagents will be delayed by three months. There is no financial reason for newsagents to early return this title.
Plus the launch issue has a margin of 30%.
The publisher asks three things of newsagents:
- Scan the magazines editorial and see the quality and practicality of the editorial
- Recommend the title to their customers who they think may be interested ort have never considered buying a travel magazine because they see them correctly as inaccessible or biased (compromised)
- Place the title in the first week of on sale in a prominent area of their store
The growth in travel is outbound by a huge margin. This magazine appeals to that growth sector. Tourism Australia’s own numbers show that outbound travel is growing at just under 10% per annum and is forecast to continue at this rate for some time.
International Traveller is filled with real practical editorial, inspiration and entertainment for the target readers women 33 to 55.
I love that the publisher pays their way when travelling for reviews. This is important and delivered more objective editorial.
I urge newsagents to get behind the launch issue of International Traveller.
Mark, We received an email late yesterday from Network stating, no risk – this title will be billed and returned in the same month!!
Huh? It’s delay billed three months.
What the email means, maybe in an ambiguous way, is that billing only occurs in the month of return. This means no out of pocket for unsold titles….risk free.