The Girlfriend magazine One Direction Aussie Tour special has been out one day and is already selling well. Clearly One Direction fans knew it would be out as they came to the shop from school with pocket money ready to go. The youngest customer I saw would have been seven or eight. Amazing.
We have One Direction Aussie Tour at the front of the newsagency, on the lease line. This is to attract shoppers to our newsagency. We also have a waterfall next to Girlfriend magazine in its usual location plus a pocket located with our weekly magazines.
We have ordered up big with this title and so stock is not an issue right now. We are making sure that our customers know this, so they tell their friends.