We have filled our ACP basket builder unit with a selection from the current range of ACP cookbooks and placed this with our range of Hallmark Mother’s Day cards.
Even as the display was being put in place we sold a cookbook. “Oh perfect” said the shopper as they grabbed one of the cookbooks to go with the card being purchased. This is exactly what we setup the display to achieve … easy impulse purchases from Mother’s day card shoppers.
I’d urge other newsagents to do this if they have not done it already.