I have seen several incarnations of the Papyrus card and gift model in Hong Kong in several locations. The latest I have just seen feels like a misstep. Gone is the strong branding and the unique range of cards. Just about everything I saw in store I felt I had seen elsewhere. This used not be the case and that’s why I liked visiting their stores.
A few years ago I’d visit and purchase 10 or 12 cards. This time I bought 2.
While the shopfit looks sexy, it did not showcase the unique products I had come to expect from the Papyrus brand.
top selling range in my shop – Papyrus.
It is very expensive but it suits our demographic.
Cards are well up due to us putting in a large range of Papyrus cards.
You should come to the one in Festival Walk store.
I’ll be sure to next Month Leo.