They started lining up Thursday afternoon so by the time yesterday morning came around, One Direction fans were ready and pumped to be getting tickets to the 2013 tour. We had a great day selling tickets, One Direction magazines, posters and pre-selling the 2013 One Direction calendar.
While I was not at the shop for the sales, those who were tell me that the One Direction fans were very well behaved … much better than AFL fans at finals time (some of them can be pigs).
We have passed the predicted sales goal of $4,000 in One Direction product (not counting ticket sales). Indeed, we will pass $5,000 in 1D sales by the end of this month. An extraordinary result for 30 days of sales on the back of one band.
I have had some newsagents comment privately to me that they don’t get why I have written so much here about 1D. In my newsagency I cannot think of a single products, band or one-off event that has generated such a valuable result in 30 days. The overall average GP achieved is 30% thanks to some non circulation product.
It’s business. The more attuned we are to what’s hot the more we stand to benefit and the better we demonstrate our relevance to our customers.
mark you where so lucky in vict. qld only got 2 shows by the 6th customer it had sold out 2 of my customers decided to fly to melb the rest missed out i have never had such trend, yes the kids were very well behaved unlike afl finals screams of delight and thankfulness, anything with 1d on it just cannot keep on the shelf we are now shoeing the kids the english bop $12.95 no problem to parents (normally this is a gasp idont think so )
Averill, I am also a ticketek outlet and it was the same. I think we did about 70 tickets (over 3 shows) and then it was SOLD OUT. The data capture that they are so strict about us doing is the reason
they can have presales and do us in.
It is so aggravating to have extra people on for the “hot sell” and then we finished in 25 minutes because the pre-sale tickets
were the majority of the sales.
There is that word AGENCY again. It is
not a good word. We get ripped off again and again with small margins and high maintenance and labour intensive stuff like WU, Ticketek, bus tickets, etc, etc.
We need to concentrate our efforts much more on our higher margin product.