By the time April is done we will have generated sales in excess of $4,000 of One Direction product. Seriously. The Girlfriend one-shot, the IT Girl one shot, One Direction posters. That’s it. It will spike again when tickets for their 2013 concert go on sale next Saturday.
One Direction is a traffic generating sales bonanza.
Thanks boys.
What makes it more special is the the hit product of the One Direction phenomenon is the Girlfriend One Direction one-shot from Pacific Magazines. Newsagents received this two weeks before supermarkets. Regulars here would know how we milked that opportunity.
This 1D phenomenon ought to show an opportunity for newsagents. I see the 1D products as collector products. Plenty of what we sell could be loosely considered to be collector products. Thinking back on the last year or so we have had success with plenty of collector items.
While some newsagents complain that they ‘don’t get the One Direction thing’ I am happy for the passion and money of the fans. What a terrific April! We have had fun while we tested our retail skills and got to bank some excellent results.
What is really interesting to me is that for all the doom and gloom, including some from me, about print, the results I have banked have been thanks to print products.
I “get” 1D about as much as i “get” Justin Bieber……but i am happy to bank the extra dollars these lads have generated in-store for us…….”1D FOREVER” !!!!!!! LOL
At the risk of sounding like “sour grapes”
we here in SA never got any posters of
1D from Network. To add insult to injury
we are a ticketek outlet (due to sell tickets for their show next Saturday).
Did I miss something or are we just the “poor relations” here in SA?
Where does emerald club fit here – I thought we got extra stuff by being an emerald club member.
Network managed to send me 175 of
the latest $9.95 cookbook (all to be billed this month of course) and yet I don’t get
any allied stuff for 1D when I sell a lot of teenage type product in my shop (which the companies know because we use xchangeitedi)
I feel that this is just hit and miss with the company and that they just send whatever suits them with no reference to our demographics or past sales.
It is an industry in crisis due, in a lot of ways, to distributors/publishers who do not want to change/improve but who still
think they only have to shove the product out in the marketplace with no aforethought.
I guess it is cheaper to distribute in Qld, NSW and Victoria than it is to freight it across to poor old SA & Heaven Help WA.
It is disgraceful.
We have no representation here from the companies and apart from a merchandiser
from Network each week, we see no-one
from the companies.
I swear they hide away in their ivory towers with a total disregard for how they
could improve both their bottom line and ours.
Once again – a mish mash of hit and miss.
June the 1D posters are from a company called Impact – you order them from Impact and sell then at $11.99.
Oops! sorry Network, another newsagent
told me it was Network for the posters.
However, I stand by my posting about not
getting enough of what we can sell and getting too many of what we can’t.
It still doesn’t make sense to me when we
use edixchangeit and are compliant with all data.
FYI we have done $200 worth of posters in two days.
Thank you for a calendar 2013