I received an email yesterday from Virgin Australia offering a copy of the Weekend Financial Review delivered to my home. The email was simple and the offer very easy to accept – well executed by Virgin and Fairfax, much better than others I have seen where you have to jump through hoops.
As a customer I love newspaper offers like this. It adds excellent value to the relationship I have with Virgin. As a retail newsagent I guess I am frustrated but, hey, deals like this have been done by Fairfax and News for many years. It makes sense that they pursue circulation through corporate partnerships. It’s better than them putting bundles of the newspaper on a street corner and letting people help themselves.