We have been promoting the Women’s Health Training Guide with the Women’s Health magazine in our women’s aisle. It’s selling well, very well in fact.
These health related titles are in the middle of a bright sales period in part thanks to the weight loss shows on TV. Just about every night there is a show promoting exercise and fitness. I try and leverage this by making sure that we give the health and fitness titles, men’s and women’s, prime positions in their respective areas. The result is good sales growth.
Check out where you have Women’s Health Training Guide. Make sure the full cover is on show. Try it with your weeklies – I am sure that this placement wiklkl drive impulse purchases.