I’m thrilled with the latest Pacific Magazines in-store sales newsagency specific promotion. With the opportunity for a shopper and a newsagent to each win a Barina, I am certain we will see a sales lift.
We are promoting the competition at the entrance to our busiest magazine aisle and several other locations in-store. We are also promoting the competition as well as at the front of the newsagency to attract traffic.
We are ensuring that all shoppers who visit understand the opportunity and respond by purchasing more magazines.
I love that the marketing collateral from Pacific Magazines lists all of their titles this helps shoppers and newsagency staff. After all, the promoting is about driving sales of Pacific titles and making people aware of the range is key to achieving that.
We have a range of creative activities planned to support this promotion, to keep it fresh beyond the initial launch.
The real prize for us is the customer database made up of entries.