We have been promoting the new Cakebaking title which is part of The Australian Women’s Weekly cookbook series out the front of the newsagency as part of a cookbook promotion. It’s selling well.
Since newsagents have this title available around six weeks before supermarkets it makes sense for us to go strong and promote it outside the usual cookbook section, making the most of the blue ocean opportunity.
Once we move it from the front of the newsagency we will give it a run with our women’s weeklies titles for a week or two.
Has anyone heard of the AWW the retro cook book . i have had a few customers chasing it but NDC have never heard of it . the add that someone gave me mentioned it was available at all good book shops maybe that excludes newsagents i am not sure and it could also be an old add as well
It is from ACP it is a firm sale cookbook and is available to all newsagents.