The cover of the latest issue of Feast magazine is one of the best magazine covers I have seen recently. It captures the slice of cake beautifully, showing off the colours in a mouth-drooling way.
This is the type of magazine cover we need to put in the spotlight in our newsagencies, so that shoppers get to see the whole slice of cake and not just the Feast magazine masthead.
In one of my newsagencies we are using an acrylic stand to place this issue of Feast just above our weeklies, at eye level. Our plan is to short the full cover display to sit next to newspapers later this week.
Of we see ourselves as magazine specialists we need to engage with magazines in a more personal yet professional way than the supermarkets and others who do the bare minimum to support any title.
Mark do all your magazine displays go well, i can do a great display and they pick them up brouse and place them back
and we dont seem to have any increase in sales
No always. The most successful for us are the ones where we break out from the average.