Check out how one newsagent is saving money on labels by printing them on plain paper and stick-taping them to the cover of the magazine. I am not so sure about the saving once you cost in the additional labour and the tape required for this approach to work. The result is not as professional and could therefore impact on sales. My sense is that on a number of fronts this is false economy – but maybe I don’t have all the details..
Seeing this cheap approach to magazine labelling, it made me wonder of other measures newsagents take to save money and whether they provide genuine savings or not.
I had an aunt who used to ‘iron’ handkerchiefs by hanging them on the side of the refrigerator using magnets. Given the way hankies were used way back then I guess there was a saving.
I also know of a newsagent who costed out plastic wrap per paper delivered and chased savings of fractions of a cent, toting up the value of this for a year.
Oh, and there was the newsagent who would select a birthday card for his wife, take it home, show it to her and then return it to the newsagency the next day so that it could be sold.
Maybe the newsagent ran out of labels.
maybe im a little bit green or tight, but i cant stand the wastage of A4 paper that comes into the shop, newspaper delivery dockets, and the flyers that come with the connections packages saying that this package of CLEO posters is to be used to displaying CLEO magazine. anyways we reuse those sheets, then recycle.
i bet the newsagent above ran out of labels
we dont print a label for every title either. the cost of those sheets does add up.
also, what us smaller stores call a huge expence, may not be noticed by the big stores, they get absorbed alot easier.
Peter while my post is not about this particular newsagent, I would note that this is their usual approach – paper. On the issue of cost, .2 of one cent is not expensive for a label. The labour cost of the paper approach is higher.
I don’t label all magazines either.