Not only has the Girlfirend branded One Direction one shot sold its socks off over the last two days, the Total Fanzine One Direction poster distributed through Network Services sold out in a day.
While most customers have been the teen and tween girls who are the target of the marketing experts behind the by band, customers have included their parents and grandparents as they know what their girls like and right now it is One Direction.
Beyond the sales of One Direction related product is the additional sales to the new traffic generated by this phenomenon. We are certainly seeing it with half the people attracted to the 1D display purchasing other items.
Who knows how long this will last? They’re a boy band with a massive marketing army behind them. Maybe they will last as long as their current fans are into boy bands so I figure we have a few years of opportunities – as have been the case with Justin Bieber products.
The point of all this is that our businesses are well positioned to become 1D destinations. Right now is the time for us to decide this and chase all the 1D product we can. This is what smart retailers would do. We should not be sitting around waiting for suppliers to send product to us.
Wow! 25 of 32 sold since release on Wednesday and that’s with being closed yesterday. Just ordered another 30. Just hope that’s enough extras!
yes us too 37 sold in 2 days we have orders from teary eyed girls who missed out. we have ordered another 30 hope they arrive, bags not being here if they dont i had to face them when the concert sold out in 4min flat that was bad enough