We are experimenting with a new feature magazine display in our men’s magazine area.
Our men’s magazine space is located to the rear of the store and has resulted in double digit growth in men’s magazine sales since we set this up in September last year … a terrific success story based on our magazine relay.
For some time I have wanted to leverage the traffic in this space and see if we can drive impulse purchases of titles not usually displayed here. So, using a free-standing display unit, we are giving the My Kitchen Rules cookbook 2 a shot in our men’s magazine area.
As the photo shows we are taking a simple approach – placing the title in the middle of the floor space, kind like a speed hump. We are supporting this with little collateral. So, it really is abot interrupting the flow and hoping that this is enough for guys and those shopping with guys to take a look at the off-location offer.
We will track sales based on pocket counting. Our plan is to try a series of titles over the next month to see if the placement of this unit on the shop floor works for us.
Click on the image for a larger version.
What a enticing display – I want to walk into a Newsagency like this one.