We are promoting the latest That’s Life Reader Recipes with this aisle-end display which faces shoppers as they head to the magazine department. This display makes us look unique as no other magazine retailer around us is promoting the title in any special way.
We have enjoyed good sales of the That’s Life Reader Recipes series by giving it time in the spotlight, like with a display like this. It’s a personal favourite as it connects with the reality genre – but real reality and not the confected reality we get served in TV in such volume.
The display is pretty basic. I did it myself. I made the collateral by blowing the cover up to A3 and running off some a4 copies as well.
I like displaying magazines which others are not featuring the same way. It demonstrates a point of difference for us which is valuable. It helps position us as local too – by not always being corporate.