We are promoting the latest issue of The Australian Women’s Weekly magazine at the front of the newsagency with this display using the basket builder unit.
We also have the magazine in its usual location as well as a stack located with newspapers, next to Better Homes and Gardens.
The free chocolate cookbook with AWW should help drive sales. My only complaint is with the placement of the cookbook. Had it been placed spine down fewer copies would have been damaged when shoppers put the magazine back into the traditional newsagency magazine fixturing.
It is surprising that the marketing and promotion people don’t really have any idea how their product is eventually going to be displayed in general. Perhaps they should do the Visual Merchandising course that Renee is doing !! Truly they need to have some idea of regular newsstand fixtures ( even the supermarkets put mags in pockets just like newsagencies do). Hard to change the direction of the Titanic however, my guess is we will still get packets of soup etc stuck on the front of mags forever.
AWW in my store was cut by 50 copies
for the last two months.
It totally infuriates me as an emerald club
member (supposed to get better treatment in return for allowing them to
use our very expensive retail space) that
this can happen when the previous year for April I got 100 more copies even though our centre was still under development.I have requested more copies
but I fear that ACP have reduced the print
run of some of their publications to save
their money with a total disregard of the
newsagents’ position.
I get SBR all the time when it is not warranted. 2 copies of wheels, 3 copies
of unique cars and even 3 copies of WD one week (like who does SBR on a weekly)
My sales must show them that I am down to my last 30 with Easter looming and it
will really upset me if I get a reply to my
email saying “we have none left”.
Undersupply is just as bad as oversupply.
The old adage of “if you don’t have a returns figure, we don’t know your potential sales” has obviously now gone out the window.