The manager of our Watergardens store, Renee, is six weeks into a professional visual merchandising course. The training is covering all aspects of visual merchandising from product selection to display creation.
The photo shows the latest display created by Renee as part of the course – promoting one of the cookbooks in our Easter sale. I like the warmth of the display, it makes the book look far more appealing than it might in a more traditional book display you will find in a newsagency. The cakes on the side would certainly draw my attention if I saw this display in a shop.
Do you know the name of the course and who conducts it?
Hi Keith,
The course that I am doing is run through RMIT. It is a 15 week short course, held on a Tuesday night for 3 hours.
The course name is VM Product Placement.
This course is held twice a year, the one I am doing will finish in June and I think that the next one starts in July. I highly recommend it. I am loving every minute of it.
I have been in charge of Visual Merchandising not only with newsXpress Watergardens but also with my previous employers and still, I am learning new techniques even though I have been doing VM for 10+ years.
If you are not in Melbourne, you could perhaps Google ‘Short Courses’ in your capital city and see what is on offer.
Hope that this helps,
Renee 🙂