One way newsagents can find out more information about a any product we sell is to follow it on Facebook. Smith Journal is a terrific case in point. Their Facebook page has excellent information about the magazine. Cadbury has a page dedicated to one of the Easter treats. Beanie Kids has a terrific Facebook presence. There are plenty of other examples.
While we don’t have time to keep track of the social media campaigns relating to everything we sell, we could connect with the products of particular interest to us. I’m sure that proactive newsagents will soon seek out more products to get the information edge which could help drive sales … especially once they have used the information they accessed to get a sale.