We have been promoting a selection of greeting cards of Mothering Sunday, the UK Mother’s Day, in the lead up to the big day – which is this Sunday.
We have had the range on show at the counter as we figured that shoppers would ask if they were looking for the range and to provide an opportunity for people to be encouraged to purchase on impulse.
These minor seasons are good as they allow us to promote a point of difference over major retailers.
Mark, where and how did you get these? We have heaps of backpackers and expats who come in this time of year looking for a Mother’s Day card, but I’ve been unable to source them.
Hallmark……
Last time I asked my rep, he had no idea what I was on about. Seemed to think that there was no difference between the UK and Aust. Forgot to ask my new rep though and she seems much more switched on.
Yeah, Hallmark has cards for many minor seasons.