We have the new ACP cookbook, Women’s Weekly Masterclass, located in our permanent ACP cookbook section as well as in with our food titles.
We will maintain and front position full face pocket for Women’s Weekly Masterclass for at least the first two weeks in this second location.
This is our plan for new ACP cookbooks – co0locating with food titles. Occasionally, we will do a placement with newspapers, but mainly we go with a second position in food. This is in addition to a three pocket waterfall in the ACP cookbook section. We choose the place in food which works best with the title – as is shown by the photo.
I think it is important that newsagents have a consistent approach to new ACP cookbook titles and that everyone on your team knows what the consistent approach is.
Newsagents get these titles some weeks before supermarkets. This is our opportunity to get sales without other outlets competing. We need to leverage these early weeks.