The Saturday Age with a Witchery ad covering part of the masthead. They appear to be using a different adhesive which does not tear the newspaper when to remove the ad. The trouble is that the ads don;t stick as well and more fall onto the shop floor as a result. Yeah, I don;t like these stuck on ads. They damage the brand and trash the streets.
TV week has its masthead half blocked out this week with apicture of a head over it. Often New idea does the same. We noticed that when we placed our return label over part of the masthead many customers ask us where the particular magazine is. Magazine cover designers should learn how we read. We see the total word and not the individual letters so it is important to see NEW IDEA and not NEW ID
did anyone else find that the stick-on öffice works”ad on the sydney morning herald one day this week, accidentally fell off all of their copies?