We are promoting the Pacific Magazines $10,000 cash give away this weekend and at the same title promoting the latest issue of Better Homes and Gardens at the front of the newsagency.
The impulse unit is facing into the mall – everyone entering from the entrance near our newsagency sees this.
While the unit is designed to support the multiple titles in the $10,000 promotion, I have chosen to promote only Better Homes and Gardens through the weekend. Monday it switches back to the weeklies. Given when we sell the title I am confident this is a good move.