A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Bride to Be magazine titles

We have been promoting the two Bride to Be titles next to each other. It’s how we approach all magazines published under a common banner where appropriate in terms of display segmentation. I find this drive purchases of both titles. I mention this because I noticed one newsagency this week with these two Bride to Be titles separated. It’s not rocket science that we do this. Indeed, it is this type of placement which shows our care about magazine placement.

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magazines

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