The latest issue of Mad magazine has a cover story (well, not so much a story but a spoof in Mad tradition) on the popular Modern family TV show. We are tapping into the opportunity by placing the full cover on display. This makes sense since we’re serving an area where we suspect the show would be quite popular.
Mad is picked up by people interested in the target of a cover story, I’ve seen this happen several times. The key is to get the magazine in front of those people. Hence the need to consider where the title will work best.
For this issue of Mad I am thinking with TV Week for some copies at least. Sometimes a tactical placement can work better than a flashy display. Eyeballs is all you need and it’s what you place a magazine or a product next to which can work a treat.