The folks at ACP magazines would be disappointed to see the damage to our stock of Harper’s Bazaar today. file the magazine itself is in tact, the card holding the free gift is crumpled and ripped in many cases. This damages the product in the eyes of the shopper.
I like the gift with but not the way it has been packaged with Harper’s Bazaar. A quality magazine does not look so good on our shelves. I have seen in the past that such damage can be a turn off to shoppers and dilute the sales bump the publisher is seeking by providing the free gift.
After I took the photo we adjusted the stock to place the less damaged copies at the front of the display.
I agree Mark, the damaged caused by poor packing impacts on sales. Nobody wants to pay full price for a product that is damaged, regardless of whether the tip on is ‘free’ or not. This comes back to distributors and their packing processes.
you have got to wonder if the people who design this type of tip on, know or realise that the stock is packed and shipped to stores with straps or if they have been into a retailer and seen the damaged stock on the shelves??