We have plenty of baby boomers shopping with us so it makes sense to promote the latest issue of Rolling Stone magazine with a double pocket display. The David Bowie cover is stunning – it has excellent visual cut through.
This is a good example of when showing the whole cover is vital to achieving the sales potential of a magazine. Sure you get a feel for the Bowie theme if you can only see the top third but the whole cover … now that’s a different story.
We will be giving this issue of Rolling Stone some time with newspapers – to get it in front of Bowie fans who may not browse our music titles.
I’d urge all newsagents with a good baby boomer population to give this issue of Rolling Stone time in the spotlight.