The latest issue of That’s Life needs nothing more than being placed in front of shoppers. We are fortunate enough to have the title bagged with a pack from the Maggi Tender range. We are making the most of the opportunity by placing the title at the counter and on an impulse display on the lease line facing into the shopping mall. We want to sell out by the weekend and introduce (or re-introduce) more of our shoppers to That’s Life. That’s Life is the kind of title which is not often browsed so I am not that concerned that it is bagged.
Now before some newsagents say they did not get this promotion. Yes, this happens from time to time. Publishers add value to divergent channels and parts of a channel from time to time – go check out the fantastic bag which comes with the latest AWW in Woolworths at the moment.