We are promoting the latest issue of Shop Til you Drop and Shop Til You Drop 4 Kids with this display facing shoppers as they head to the counter.
We have positioned the magazines next to plush which will attract kids and their parents. Yeah, we thought it was smart placement. The titles are certainly attracting good browser attention from here.
The question we always ask ourselves before creating any display is what’s the best location for driving sales of this product? This is vital as the answer is sometimes not the highest profile display in store.
Remember, displays are about driving your sales and not so much about promoting a brand for recollection outside your newsagency.