We have been promoting the latest issue of Marie Claire magazine on a column which is seen by shoppers as they head to the counter from the greeting card aisle.
Given the surge in card sales this Valentine’s week and given the types of shoppers it attracts we figured this was ideal placement for driving incremental business for Marie Claire and promoting the free $50 Mimco voucher which comes with the magazine.
We also have Marie Claire in ideal placement in our women’s magazine aisle, toward the entrance and in a half waterfall display.