Dumplings are very popular at the moment, especially here in Melbourne. We have some highly regarded (and hard to get into) dumpling restaurants and other places which have added dumplings to their menu to tap into the craze. I was therefore thrilled to see the cover of the latest issue of Feast magazine.
The dumpling taps beautifully, and deliciously, into the interest in dumplings. The cover story makes this issue of the magazine relevant to today’s food trends. I like that.
We are giving the magazine star treatment with ideal placement in our food section as well as time next to the newspapers to drive impulse purchases.
There is no doubt that dumplings are a food of the moment. This latest issue of Feast gives newsagents an opportunity to tap into this interest. I’d encourage every newsagent reading this to ensure that the latest issue of Feast is in a high traffic and fully visible location. You should sell more copies as a result.