Click here to hear how the death of Whitney Houston was announced in-store on our live in-store radio network. People will remember where they were when they head the news of Whitney’s death and it’s good to demonstrate our relevance as a news source – thanks to the live in-store radio operation.
Following the news of Whitney’s death, her music featured on high rotation in-store … again showing relevance.
While our in-store radio network is for newsXpress stores, the company behind this has an unbranded in-store radio service for other newsagents. I recommend it as it promotes products we sell and plays music relevant to our traditional shopper. And, as we experienced today, it breaks news as it happens.
What reaction was noticed by your staff to the news Mark ?
Did they hear it ?
How did they react, did anyone notice they were talking about it amongst themselves, did any customers mention it to staff when they approached the counter ?
Lance I’ve not spoken to my team but I have spoken to a couple of newsagents who were in their shops when the news was announced and customers did comment about the news. Later in the day a customer appreciated the playing of her music.