The sales of Zoo dropped 26.94% in the latest circulation audit to December 2011 while sales for People dropped 25.65% and Picture 23.76%. With the titillation offered by these titles so readily available online and through handheld devices, why pay? That’s what I am wondering at least. We we will continue to carry the titles, they are actually loss making when you look at the cost of retail real-estate and the labour required to manage them.
With a circulation of just 29,834, People must be the title under the most pressure.
While I am no publisher, it seems to me that the only upside for these titles is for them to offer something not available for free online. I’m not sure what that is but this must be the challenge for the titles to regain relevance. Browser time is always an indicator of title success. It was just a few years ago that our soft porn section would be busy on the weekend. This is no more. I suspect that the guys who stopped off for half an hour or so instead go find a quiet place for some time on their smart phone.
quiet place for some time on there smart phone – what do you mean by this Mark ..not sure if i took it the right way but made me laugh .
Shaun, somewhere they can look at breasts without being caught.