Sales of Take 5 and That’s Life dropped this audit by 7.10% and 6.22% respectively. This is not ideal for newsagents given that these titles anchor our Wednesday traffic and magazine sales. We need to be actively engaged with publishers in helping to arrest the situation as the mid week traffic bump is vital not only to the sales of these titles but sales more generally in our newsagencies.
Of the titles themselves, I’d like to see them become more relevant to the target shopper. While I am no publisher I think this is done by way of content rather than giveaways and promotions.
Check out the report of Mumbrella for more on the performance of Take 5 and That’s Life and other weeklies. It’s vital reading for any newsagent who considers themselves to be a magazine specialist.