We are promoting the latest issue of Motor magazine from ACP magazines with this aisle end display which points into our men’s magazine space … this is a space where guys have room to browse titles likely to interest them without interruption or jostling.
The aisle end displays here work a treat for us, delivering excellent sales – based on the inventory counting we do off the display. I mention this because the display is at the rear of the store and is often regarded by others as second class space. Given that this it is the guys space it is premium for the target customer.