We always embrace supplier competition opportunities like the latest one for Chupa Chups.
The competition collateral alone helps to freshen up a product offer, getting shippers who may have been blind to the product to take another look. This can lift sales, indeed it usually does. It also shows our business as being current and relevant, compared to retailers who ignore competitions and therefore leave products looking tired and old.
So, we seek out competition opportunities from our suppliers and make sure to promote them to our customers. Our business certainly benefits as a result.