Check out the masthead of the Sunday edition of The Miami Herald. On the far right is the value of the coupons in this issue of the newspaper. I have noticed this each day I have been here. They also promote it in their TV commercials. Last night’s commercial had the $594 figure.
The value of total savings changes each day of course. It denominates the value of buying the newspaper beyond the news itself. In this value-conscious world savings of this magnitude could easily drive sales of the newspaper.
The challenge for this type of marketing back in Australia is that we are yet to fully embrace coupons. I think that the barrier to that is retailers, the supermarkets primarily. But that does not stops in small business more aggressively pursuing the opportunity.
we do not have enough pop and buying power.