Check out the cover of the latest issue of Bloomberg Businessweek magazine. Talk about sexing up business. The designers behind the cover ought to be congratulated. They have created a cover which is sure to drive incremental business as it makes a big business store more accessible.
One way magazine publishers are responding to tough conditions is by taking a fresh approach to their covers. This is why newsagents need to look at fixturing which enables the full display of magazine covers, or at lease more full face covers than the current (out of date) tier filtering provides for.
For more on the story behind this cover and the importance of magazine covers, check out The Atlantic Wire.
Talking of covers New Idea consistently cover over their second word title with the photograph. I find a number of readers csnt find it because the title is hidden. I think it loses them sales as people recognise the title before the picture.