A hallmark at trade shows, particularly US tech. trade shows if the free magazines with articles about companies at the show and news of interest to show attendees. At this year’s CES show in Las Vegas I saw plenty of print magazines from the show daily through to special editions of other titles. Time Inc. took a different approach though. In the space where their magazine would have been available for show attendees was a flyer promoting their tablet editions and providing free access for a limited time.
I was surprised but given the nature of the show and that we are in the era of the tablet, the move makes sense.
Paid Content has reported on this move, providing more context on this move by Time.