Check out our supply and return figures for Metal Hammer magazine. At best we sell three copies of each issue. Somehow the magazine distribution experts at Gordon and Gotch think we need seven copies. Based on our sales data we should get four copies of Metal Hammer and no more. This is a title which should sell out for a couple of issues at least before we get more stock. It sucks cash. If Gotch want us to be responsible for the cash they should give us responsibility for controlling what we get.
Gotch representatives, when challenged about the magazine supply model, say we can return stock. Sure enough. But what a waste of space, time and cash. The better approach would be for them to supply fairly, based on sales data.
Hi Mark, Steve Denham told me about your cash flow study some time ago. I have just read it. I would like to write about it. Has there been an update. Did your three recommendations lead to action?
Nick