Last weekend, as part of out approach of continued improvement of our magazine offer, we moved our fishing magazines, creating a separate, bordered, space in the magazine department. While we don’t have as many fishing titles as many other newsagencies, what we have sells well and is delivering growth.
In moving the section, we made it more accessible., easier for our customers to shop.
Grouping the titles in their own section in this way makes a stronger statement in my view than leaving them in among the broader magazine range.
We look for moves like this to make every week., to continually adjust the magazine offer … to keep it and us fresh.