Check out how Allan Wickham at newsXpress Eli Waters turned around the situation of massive lottery payouts last week. By promoting how much they paid out, they promote the money their business has put into the pockets of local shoppers. This helps the business deal with the higher than usual payouts in a more positive way than just complaining about the amount of the payouts. Who knows, the sign could top the trick and get someone buying a lottery ticket to be part of next week’s payout.
i have the robbers don’t plan to rob him one day
Well done, Allan for thinking outside the box. Fantastic example of lemons to lemonade.
Eric, i think the Robbers would be dissapointed if they did…..gave all my money away in Lotto prizes !!! LOL
Thankyou Wendy, so far it has been pretty good, picked up a few extra sales already!!!
Excellent marketing Allan, clever idea !