Every year at around this time we promote Travel Journals and every year we enjoy a terrific sales boost. While not massive in terms of revenue, the sales kick for an excellent margin is most welcome. What is also good is the efficiency – it is rare that travel journals are sold alone.
We move our travel journals around to catch impulse purchases … from their usual location to the front of the newsagency to next to travel magazines.
Travel journals are a good point of difference for newsagencies.