We are promoting kimmidoll calendars and diaries near frankie magazine – partly because we have space while we what for replacement frankie stock and partly to make the most of the kimmidoll opportunity we have negotiated.
We have two copies of frankie left – this issue has sold exceptionally well. If we can get the stock we are after we are certain to increase sales by more than 20% over the last issue.
While the makers of frankie and kimmi may disagree (we donut know) our assessment is that the two products appeal to a similar enough shopper for us to place them with each other. The proof will be in sales activity.
We are doing this in a number of places in-store – placing calendars with magazines to drive impulse purchases of calendars.