I bang on here a bit about location and being tactical in placement of products to drive sales. Newsagencies have some excellent location opportunities: the counter, next to newspapers, next to weeklies, at the entrance (and exit), next to the photocopier and behind the counter.
I find it interesting to see what does not work at these locations, especially the best of the best locations. Over the Christmas period I have been surprised that some placements in these best of the best locations have not worked. It’s been a reminder that the location is sometimes only as good as the product you place there.