Here are some tactical magazine placements which have worked for us in the lead up to Christmas: Women’s Health & Fitness magazine at the counter, Junior Master Chef cookbook at the counter, Women’s Weekly Cookbooks at the entrance, Better Homes and Gardens with newspapers and crosswords with weeklies.
In the 24 days to Christmas we sold 39% more magazines than for the same period last year. And that’s off a good base.
Now, in sale mode, we’re leveraging the extra traffic of bargain hunters.
The only dark spot for us in the lead up to Christmas has been the actions of ACP which I have covered here already.