We are promoting the latest issue of the Australian Women’s Weekly with this display at the entrance to our women’s magazine aisle.
The last issue of AWW did very well for us, with just one copy left to return. We saw more sales of this issue of AWW right through the on-sale even to the last day. We usually see sales more or less stop by week three.
The cover shot for this issue will be a challenge for the more traditional AWW reader. The magazine is clearly chasing a younger than traditional audience. I may be wrong (and hope I am) but I suspect that the cover and display will generate some complaints.