These Disney key rings designed by pop artist Romero Britto have been selling very well for us. In less than two weeks we have achieved more than 50% sell through and could well sell out by Christmas.
We put the slim display unit at the counter as we didn’t want it to get lost with all the Christmas noise elsewhere in-store at the moment. This turned out to be an excellent move with shoppers adding Britto key rings to purchases they bring to the counter. One customer I served on the weekend purchased two on impulse, that’s almost $20 in incremental business.
The success here reinforces my love of brands. Both the Disney and Britto brands are well known to make the impulse decision quite safe. This is vital, especially for counter based purchase decisions.